Ken Hinkley says he expects to serve his contract to coach Port Adelaide next year – regardless of the result of Friday’s semi-final against Hawthorn.

Hinkley is contracted until the end of next season but will exit the finals with consecutive defeats for a second straight season should Port lose on Friday night.

“I’m not going to be a smart ass here in any way, shape or form but I’m contracted,” Hinkley told reporters on Thursday.

“That is what the board have told me all the way through.

“They have shown me great support the entire journey. I trust that that will always be the same.”

Hinkley replied to speculation he would face the axe or step down should the Power lose: “That’s uneducated. It’s not the facts.

“I get why the conversation keeps coming up, but the reality is I’m preparing this week to help our team find a way of getting into a prelim final.

“That has got too much riding on it for me to spend any time in those other places you want me to go. I just won’t go there.”

“Those sort of things, in some ways remarkable that I got to this point,” he said.

“But the reality is I reflect on those things after your career. And hopefully there’s a lot more to go.”

The 57-year-old holds the unwanted record of coaching the most games in VFL/AFL history without reaching a grand final.

And the Power have lost their past five finals, including a horror 84-point defeat to Geelong in last Thursday night’s qualifying final.

Asked if this was the biggest week in his tenure, Hinkley said: “That is not stuff that we spend time on.

“We know exactly what we’re doing internally and the direction that we’re going and what we’re trying to achieve.

“We don’t need to get distracted by anything other than this week’s performance.”

Hinkley said he and his players had rapidly moved on from their qualifying final flop – the club’s second biggest finals defeat behind only their 119-point loss to the Cats in the 2007 grand final.

“Biggest reflection on the game from last week is that you’ve just got to be ready to go right from the very start at this time of the year against every team,” Hinkley said.

“And if you don’t have a contest level that’s at a required level, you’re going to get yourself in trouble and then everything else can fall down really quickly.

“You always reflect when things don’t go the way you want it and you’re looking for some type of answer in some ways, individually, whether that be players or coaches or whoever, people outside the fence.

“We all have a view on what was wrong. We know we got it really badly wrong last week and the team we played against smashed us.”