After a record-breaking few months, Leeds United’s owners, the 49ers Enterprises, are allegedly in agreement on a new kit deal at Elland Road.
Leeds announces plans to extend Elland Road.
With manager Daniel Farke still in command, the Whites are hoping to improve upon the heartbreaking Championship playoff final they experienced the previous season. Leeds is now in the top six despite multiple key players suffering injuries and a summer roster shake-up that included the departures of Georginio Rutter, Archie Gray, and Crysencio Summerville.
Away from the field, though, the 49ers recently revealed intentions to increase Elland Road’s seating capacity from 37,645 to about 53,000 seats. Recently, more significant goals for the stadium were announced.
Considerable expansion of general admission capacity would currently place Elland Road as the seventh-largest club stadium in the nation.
A major architectural design purpose is to retain and improve the unique atmosphere
phased development to reduce seating capacity loss throughout the project
Elevate Elland Road to UEFA Category 4 level and join the best of European stadiums.
A team of experts with a combination of international stadium expertise and local specialized knowledge was created to provide planning submissions and artist impressions.
“We recognize how important Elland Road is to Leeds United fans and the wider community,” stated chairman Paraag Marathe. It is an unheard-of chance to modernize a stadium that is a century old and honor Leeds United’s heritage.
“Our plans serve as a reminder of our dedication to the club’s long-term prosperity, and I’m thrilled that thousands more fans will be able to attend every game in a venue that still has the distinctive Elland Road vibe. We are eager to discuss our ideas with supporters and the neighborhood to get their feedback.
Another item that went over well with Leeds fans in 2024 was the introduction of an all-yellow away uniform, which was, as far as we know, produced by Adidas.
Following the team’s elevation to the Premier League under Marcelo Bielsa, the two have been a couple since 2020. Leeds and Adidas have a record-breaking five-year pact worth £50 million ($10 million per season). A fresh development involving Adidas and Leeds has now surfaced.
Leeds decides to renew their Adidas sponsorship.
According to Footy Headlines, Leeds have struck a new deal with Adidas for at least the 2025/26 season. At the end of the current campaign, their present relationship was supposed to expire, but it appears like a new agreement has been signed.
According to Footy Headlines, Adidas is also thinking of including additional teams in the “Elite Team” division, which would entail having the real uniforms with the Trefoil emblem on the third jersey. The Whites may be one of those teams.